• Paid Search Associate, E-Commerce Digital Marketing

    Country – State – City US-NY-New York
    Posted Date 1 year ago(8/9/2018 2:38 PM)
    Job ID
    E-Commerce - Other
    Pos. Type
    Full Time
  • Overview

    Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

    As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.


    Primary Purpose:
    kate spade new york is looking for an experienced, goal-oriented, digital marketing professional to contribute to managing the paid search engine marketing (SEM), PLA (Product Listing Ads) and organic search engine optimization (SEO) performance marketing channels. A successful search associate will be responsible for working with the Senior Manager to set the strategy, day-to-day management, and successful execution of all marketing as it pertains to SEM, PLA and ongoing SEO projects and roadmap. The search associate will work directly with the Senior Marketing Manager to implement the overall strategy to drive sales and increase ROI. This role will be instrumental in building a best-in-class marketing strategy across SEM that drives demand and fuels new customer growth. This position works with the Senior Manager to manage all aspects of these channels as it relates to performance marketing, including working collaboratively across internal teams (brand marketing, site, creative, and IT teams) and external teams (marketing agencies, vendors, partners) to execute.


    The successful individual will leverage their proficiency in the ecommerce department to...

    • Act as subject matter expert for all things SEM/SEO marketing by collaborating with the Senior Manager to lead strategy development, campaign management, testing, and execution
    • Support the Sr. Manager in creating and implementing SEM/SEO acquisition marketing strategy in support of katespade.com and kate spade surprise sale site
    • Ensure flawless execution of performance marketing activities across SEM/SEO channels with a strong focus on driving revenue and new customer acquisition as well as tracking the marketing budget on a day-to-day basis
    • Help to oversee PLA campaign program and partner with Sr. Manager to grow, evolve and optimize PLA strategies to support business objectives
    • Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications
    • Contribute to the process of briefing and approving creative assets through the creative team
    • Partner closely with the CRM team to ensure a 1:1 customer communication for highly targeted campaigns in these channels, including the management of lists within the platforms
    • Liaise and collaborate with the digital brand marketing team to enable full funnel campaigns across the SEM/SEO channels
    • Create and maintain daily, weekly and monthly reporting framework to monitor campaign budgets and deep-dive into performance
    • Analyze campaigns and translate qualitative data into recommendations and plans for revising the campaigns and push agency to make optimizations to improve KPIs on an ongoing basis
    • Look for new, innovative opportunities to drive traffic and revenue by meeting and vetting new vendors and partners
    • Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activity
    • Understand the digital competitive arena. Bring new ideas to the table based on competitive review of the digital and online marketplace as well as following industry news


    The accomplished individual will possess...

    • Bachelor’s Degree required
    • 2+ years of specialized experience and expertise within SEM/SEO marketing, ideally with a recognized brand in retail/fashion or at an agency
    • Experience and passion in performance marketing with knowledge of data-driven decisions and implementing affiliate SEM/SEO strategies based on establishing efficiency at scale
    • Working knowledge and experience working in PLA (Product Listing Ads) campaign management and performance optimization (Google + Bing)
    • Experience in standard industry reporting and diagnostic tools (Facebook Power Editor, Google Analytics), and ad-serving and bid management technologies (Google Display Network, etc.)
    • Working business knowledge of product feed management, troubleshooting, data feeds, etc.
    • Direct to consumer e-commerce experience is highly preferred
    • Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)

    An outstanding professional will have...

    • Strong analytical and project management skills
    • Detail oriented with focus on delivering results
    • Self-starter, takes initiative, with the ability to juggle multiple priorities
    • Ability to partner with multiple cross functional teams
    • Ability to work independently while collaborating with team members
    • Excellent oral and written communication skills
    • Google Adwords Certification preferred


    kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-CA Visit kate spade new york at www.katespade.com.


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